This piece uses color well. However, there is strong competition on the page. Five sections have the same visual weight. The reader is not able to discern where to begin reading. (Poor design)
This piece is unfocused. The tree appears off in the distance and is swallowed by the colored background. Besides the words, one does not know that this is promoting miniature golf. The word color contrast is poor. (Poor design)
This piece's layout leads the eye in a direct path. It is clear that we are witnessing a progression of change. The images contrast well off a neutral colored background. (Good design)
Piece 4 has strong color contrast. It uses the image well—your eye looks at the tachometer and knows this piece is about a car. The head grabs your attention. And there is no doubt as to what is being advertised. (Good design)
I agree with your first poor choice design choice. I didn't even realize that it was all one advertisement. At first glance, I thought there were four different companies that took out ads on this space. The last thing I read was actually what the company dies (plumbing, heating, etc.). Not good.
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