Well-Designed
I think the logo that Oprah uses for her magazine and the National Multiple Sclerosis Society’s logo are well designed.
Oprah—who has unique name to begin with—has simply taken the first initial of her name and it is recognized as her. Very simplistic and a clean font lead to instant recognition.
I think the NMSS logo is well designed. It too is simplistic—simply the letters MS (multiple sclerosis) with a black line swooping through it. The black line indicates eradication of the disease.
Poorly-Designed
A very well known logo and one not too popular are deemed by me to be poorly designed.
Boys and Girls Clubs of America—this logo is a set of clasped hands. The hands seem to promote unity and cohesion. However, the really don’t seem to have anything to do with boys or girls.
Magic Johnson Enterprises—I feel that this logo is so abstract that it doesn’t hit the mark. If I force myself to, I can make the letter ‘m’ from the yellow and blue image (but it is a real stretch). I will say that the size of the image does indicate strength.
I agree with the Oprah logo--the typeface of the O is great! It works well for her brand
ReplyDeleteThat Boys and Girls Club logo suffers from the same problem as the Girl Scout logo: it too has become very dated-looking. Whenever I think of one, I always think of the other.
ReplyDeleteUnited Way, too! Although That's a really cool design, still.