Show and Tell 1 - More than Just a Recipe

Cook’s Illustrated

This magazine serves as my example of good food writing. The magazine takes a complete approach of educating the reader, not simply providing a recipe. In preparing their article, the writer/cook:

·         conducts research of the main ingredient

·         prepares multiple versions of their recipe

·         shares the results of the research with the reader

·         lets the reader know what went wrong with early versions of the recipe

Usually sidebars contain information such as

·         How taste testers rated varieties of an ingredient

·         The science behind a preparation method or ingredient

·         Preparation steps

In addition, as the title implies, illustrations are the norm in this periodical versus photographs.