Tea Bags

A simplistic design (used by many) but highly functional is this container by Stash Tea. This package can be used two different ways. You can allow it to stand up tall and dispense bags one at a time or let it sit on its side. Stash has a very simplistic logo. A serif font with a starburst around the center letter.

Adobe Design Software

One of the great things of knowing how to use inDesign, Illustrator, and Photoshop programs properly is being able to merge them into a good design. Perhaps the newsletter I designed required graphic work, sharp photos and a good layout. I could have used the appropriate program for its strength. Not only that, I would have been able to prepare my final output correctly for the printer.

I now not only know why inDesign is telling me that there is an error in my print job because the photographs are RGB, I know why it is a problem and, most importantly, I know how to fix it. I know that I can go to Photoshop and correct the mode of my photographs. (Hopefully this knowledge will save my office some money for time the print shop doesn't spend correcting this for me!) And I know that if I create anything that needs to retain its definition when increased or decreased in size that Illustrator is the software to turn to.

Logo Design

Logo Design

Well-Designed

I think the logo that Oprah uses for her magazine and the National Multiple Sclerosis Society’s logo are well designed.

Oprah—who has unique name to begin with—has simply taken the first initial of her name and it is recognized as her. Very simplistic and a clean font lead to instant recognition.

I think the NMSS logo is well designed. It too is simplistic—simply the letters MS (multiple sclerosis) with a black line swooping through it. The black line indicates eradication of the disease.

Poorly-Designed

A very well known logo and one not too popular are deemed by me to be poorly designed.

Boys and Girls Clubs of America—this logo is a set of clasped hands. The hands seem to promote unity and cohesion. However, the really don’t seem to have anything to do with boys or girls.

Magic Johnson Enterprises—I feel that this logo is so abstract that it doesn’t hit the mark. If I force myself to, I can make the letter ‘m’ from the yellow and blue image (but it is a real stretch). I will say that the size of the image does indicate strength.

For Chocolate Lovers

Here is my image of a positive use of color. I love the use of brown in this advertisement. It makes the page look as if it can be eaten.