The logo for Adoption Expo is a good use of type as image.The "t" and "it" look like an adult and a child in a hugging pose.
Sunday, October 31, 2010
It Probably Looks Better Printed on Coated Stock
In this piece the use of yellow ink allows the difference of environmental lighting in which the advertisement is viewed to have great importance. If the light setting is shadowed it is difficult to read or see the words printed in yellow. The fact that it is printed on newsprint doesn't help. I think if it were printed on coated paper stock it may not matter as much.
The logo for Adoption Expo is a good use of type as image.The "t" and "it" look like an adult and a child in a hugging pose.
The logo for Adoption Expo is a good use of type as image.The "t" and "it" look like an adult and a child in a hugging pose.
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The use of the "t" in Adoption Expo is a really creative concept. however, the background color they chose to place it upon is a little too dark and it almost gets lost.
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