As my experience with our typography assignment has shown me, designing with typography alone is not an easy task. Thus it would explain why I couldn’t find what I believe are true examples. Nonetheless I submit the following:
WTOP
There is one graphic used in this advertisement but the remainder of it is simply words repeated over and over. Just the same as the radio station repeats its format over and over during the day. The bold font used for Traffic & Weather reinforces the fact the traffic and weather is repeated every ten minutes during the day. Without a picture, they are able to get their point across.
Not Your Daughter’s JeansThough this advertisement is a two-page spread (with words fully depicting what is being sold), if you look at the letters of NYDJ you can see a figure that is lean in shape. The figures arms are uplifted in the Y with a thin bottom envisioned in the J (jeans). One is lead to believe from the typography that wearing these jeans will alter your true shape (if necessary).
Look Good for Your Age
This article title uses a typeface that exudes beauty. The delicate lines moving from the arm of the K, ascender of the D, the descender of the G and Y and other locations around the words draw your eye to the page. I believe that anyone (woman) over the age of 30 concerned about his or her looks would read this article.
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