Show & Tell 5

Here is a campaign from onepercentfortheplanet.org. They describe themselves as "a growing global movement of 1402 companies that donate 1% of their sales to a network of 2,414 environmental organizations worldwide." 

In this particular example there is only one image. I think the lack of images reflects on the goal of the organization: supporting the environment. Thus the one image is an example of only using what you need to use. The image directly matches the title of the advertisement. The only contact information listed here is a web address; a presumed attempt to lead you to a source that the organization must feel has all the answers to any questions you may have.

I like this particular ad because though the title references dolphins, we recognize (before reading the copy) that they are referring to the human race.

Get Up. Go Volunteer.

This campaign for volunteering shows that volunteering is a simple activity that anyone can do. The plain white shirt that the man is wearing is the sign that volunteering is an uncomplicated act. The designer also used a modified word cloud design to get the point across. And the word cloud tells us exactly what we can do. This advertisement succinctly gets the point across.

Source: the Ad Council http://www.adcouncil.org/

Travel Writing

The Affluent Traveler

I couldn’t resist purchasing this magazine upon seeing its title. I really wanted to know who the publishers envision as being affluent. Is the affluence the money the traveler has or the style of travel taken? It seems both things are applicable.

If you travel to these locations you will be treated as royalty, hence the financial affluence. And if you travel to these locations you are expecting a certain level of attention, hence the style.

What entertained me most is that each location listed extends an exclusive offer (discount) to the readers of The Affluent Traveler. If you are financially affluent, why do you need these offers?

View of a 1-page spread

View of a 2-page spread

Show and Tell 1 - More than Just a Recipe

Cook’s Illustrated

This magazine serves as my example of good food writing. The magazine takes a complete approach of educating the reader, not simply providing a recipe. In preparing their article, the writer/cook:

·         conducts research of the main ingredient

·         prepares multiple versions of their recipe

·         shares the results of the research with the reader

·         lets the reader know what went wrong with early versions of the recipe

Usually sidebars contain information such as

·         How taste testers rated varieties of an ingredient

·         The science behind a preparation method or ingredient

·         Preparation steps

In addition, as the title implies, illustrations are the norm in this periodical versus photographs.

Tea Bags

A simplistic design (used by many) but highly functional is this container by Stash Tea. This package can be used two different ways. You can allow it to stand up tall and dispense bags one at a time or let it sit on its side. Stash has a very simplistic logo. A serif font with a starburst around the center letter.

Adobe Design Software

One of the great things of knowing how to use inDesign, Illustrator, and Photoshop programs properly is being able to merge them into a good design. Perhaps the newsletter I designed required graphic work, sharp photos and a good layout. I could have used the appropriate program for its strength. Not only that, I would have been able to prepare my final output correctly for the printer.

I now not only know why inDesign is telling me that there is an error in my print job because the photographs are RGB, I know why it is a problem and, most importantly, I know how to fix it. I know that I can go to Photoshop and correct the mode of my photographs. (Hopefully this knowledge will save my office some money for time the print shop doesn't spend correcting this for me!) And I know that if I create anything that needs to retain its definition when increased or decreased in size that Illustrator is the software to turn to.

Logo Design

Logo Design

Well-Designed

I think the logo that Oprah uses for her magazine and the National Multiple Sclerosis Society’s logo are well designed.

Oprah—who has unique name to begin with—has simply taken the first initial of her name and it is recognized as her. Very simplistic and a clean font lead to instant recognition.

I think the NMSS logo is well designed. It too is simplistic—simply the letters MS (multiple sclerosis) with a black line swooping through it. The black line indicates eradication of the disease.

Poorly-Designed

A very well known logo and one not too popular are deemed by me to be poorly designed.

Boys and Girls Clubs of America—this logo is a set of clasped hands. The hands seem to promote unity and cohesion. However, the really don’t seem to have anything to do with boys or girls.

Magic Johnson Enterprises—I feel that this logo is so abstract that it doesn’t hit the mark. If I force myself to, I can make the letter ‘m’ from the yellow and blue image (but it is a real stretch). I will say that the size of the image does indicate strength.