This campaign for volunteering shows that volunteering is a simple activity that anyone can do. The plain white shirt that the man is wearing is the sign that volunteering is an uncomplicated act. The designer also used a modified word cloud design to get the point across. And the word cloud tells us exactly what we can do. This advertisement succinctly gets the point across.
I didn't know the type treatment was called a modified word cloud, but it makes sense. I like how the "Live United" on his shirt is tied into the ad with the cloud, but stands apart with the white space. Great share. Thank you.
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