Classic and Gourmet Folgers Coffee
Classic Folgers comes in a very sturdy, reusable container designed to be your go-to, on a daily basis, coffee. It has hand grips and a snap on lid. It’s packaged in primary (Christmas) colors, a can’t-miss on the grocery shelf. And the ability to reuse the container means it’s in your house as a constant reminder of your day to day coffee.
The packaging for Gourmet Folgers is a reclose-able bag. Its daintiness implies something to be treasured. Though it has the same sunshine image (in both the traditional image and implied in the color band at the top of the bag) the design is very different than the Classic bag and is streamlined. The smaller quantity and different packaging implies gourmet.
Folgers did a great job in creating the "gourmet" style with their new package design. The elegant text and small packaging portrays the gourmet taste of the product.
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